I created a brand and packaging for a four pack of margaritas. The brand I created was “Break the Ice” and each bottle had an ice breaker on it such as: “How much does a polar bear weigh? Enough to break the ice.” This, ideally, would help ease awkward conversations and would aid in keeping conversation flowing. The target audience for this product was men and women in their mid 20s to early 30s. Each bottle utilized a different method (see below)
In order: Illustration, Photography, Flat Color, Text Only
